As a creative myself, I have to tell you about a brand I’ve been in love for the past 2 years—Rendel Paris. They’re flipping the script on luxury eyewear in a way that feels fresh, exciting, and completely on point for 2025. Every now and then, I come across a brand that nails that perfect mix of style, innovation, and accessibility, and Rendel Paris is it.
Founded by Valerie Cymbler—who’s nothing short of a visionary—Rendel Paris caught my attention with its retro-inspired designs when walking the St Germain neighborhood in Paris in 2023.
Think 1920s editorials, Great Gatsby, Art Deco vintage hotel, but reimagined for today’s glasses collectors. It’s a nod to the "timeless glamour" but with a modern edge, and honestly, it’s hard not to fall in love at first sight.
What makes them stand out even more is their price point. Starting at just €99 for sunglasses and optical frames, they’re redefining what accessible luxury looks like.
But here’s where it gets really interesting: customization. Rendel has created an innovative lens-swapping system that’s a total game-changer. For just €20-€30, you can switch out lenses in different shades and gradients to match your outfit.
Imagine having one frame and being able to swap out the lenses that go with your mood, your fit, or even the season—it’s genius. It’s this kind of forward-thinking design that makes me want to tell everyone about them (with out pay for now haha).
And then there’s the retail experience across Paris. Walking into a Rendel Paris store feels like stepping into a vintage dream—branded, immersive, and completely unique. They’ve even added a branded café in Place Vendôme, which is big a power move for a young brand. It’s not just about selling eyewear; it’s about creating a world you want to live in.
As we head into 2025, I’m calling it now: Rendel Paris is going to be a major player in the luxury eyewear market.
They’ve hit this sweet spot between affordability, personalization, and an immersive brand experience that speaks directly to young luxury collectors like you and me. If you’re all about finding pieces that stand out and feel uniquely you, Rendel Paris deserves a spot on your radar. Trust me, this is a brand you don’t want to miss out on.
RENDEL PARIS
Instagram: @rendelparis
Flagship Store Location: 25 rue des Rosiers – 75004 Paris
Open 7/7 from 11 am to 8 pm
Timothy J. Robertson
Editor in Chief & Luxury Curator, Life of STATUS™
📍 NYC | 🌍 Global
Helping young luxury collectors discover the next wave of innovative brands redefining modern luxury and elevating their personal collections.