As we step into 2025, I’ve got my eye on a brand that’s redefining what it means to be an innovator in the luxury jewelry world—JANNPAUL Diamonds. This Singapore-based company has been on my radar for a few months, and for good reason. They’re not just crafting diamonds; they’re innovating in ways that elevate the entire luxury industry.
JANNPAUL’s story is rooted in a rich legacy. From what I know, It all began with House of Hung, one of Singapore's first jewelry stores, founded back in 1973. They started as a small family business and organically blossomed into one of the country's largest diamond wholesalers and manufacturers.
Fast forward to 2010, and JANNPAUL was reborn with a clear goal: to bring the highest-performing diamonds to market while pulling back the curtain on an industry that’s often clouded in mystery. Times are truly changing.
When I reached out to connect with their team (yes, I always go straight to the source—the CEO level), I was already impressed by how much they prioritize transparency and education.
They’ve created an experience where customers don’t just buy diamonds—they learn about them. They were the first in Singapore to offer free diamond education sessions, sharing trade secrets that most brands wouldn’t dare disclose. That’s bold.
But let’s talk about their real game-changer: their intellectual property.
In 2011, JANNPAUL introduced Singapore to the "Super Ideal Cut", which set the strictest standards in the industry. And then, they took it even further with some groundbreaking diamond cuts that I'm becoming more and more familiar with:
2011: The Cushion Brellia, the world’s first Cushion Hearts & Arrows diamond.
2013: The Solasfera, an extraordinary 10 Hearts & Arrows diamond.
2015: The Octagon 88 faceted Hearts & Arrows diamond, a global first.
They also embrace technology like no one else in the luxury jewelry space. They were the first in Singapore to offer custom jewelry design with in-house CAD designers and 3D previews. For someone like me, who thrives on discovering what’s next, this kind of forward-thinking approach is everything.
JANNPAUL Diamonds is more than a brand—it’s a movement.
They’re empowering young collectors to seek out pieces that not only glimmers but also come with a story of handmade craftsmanship and innovation in jewelry.
For me, they represent the future of luxury, and as we approach 2025, I’m confident they’ll remain a brand to watch. They’ve earned their spot on my list of personal recommendations, and if you’re as passionate about excellence and exclusivity as I am, JANNPAUL is one to keep firmly on your radar.
JANNPAUL Diamonds
Instagram: @jannpaul
Flagship Store: 545 Orchard Road, Far East Shopping Centre, #01-23, Singapore 238882
CEO's Instagram: @jp.paulhung
Contact Information:
Phone: +65 67332925
WhatsApp: +65 90219891
Email: sales@jannpaul.com
Timothy J. Robertson
Editor in Chief & Luxury Curator, Life of STATUS™📍
NYC | 🌍 Global
Building wealth by elevating personal and business brands.
Helping young luxury collectors stay ahead of the curve by discovering brands that push the boundaries of traditional luxury with unique and innovative products.